crowd funding campaign details & analysis
Submitted by Sebastian on Thu, 10/09/2014 - 22:15
Our indiegogo campaign is finished and was a huge success, thanks again to everyone involved, and particularly to all the backers who trusted us and joined the AXIOM Beta community. If you add the money for the over 450 at-cost cameras to be built to the money raised in crowd funding (€ 174,520) we now have a virtual final balance of the insane amount of € 1,210,420 (yes that’s 1.2 Million Euros) contributed in the 4 week campaign.
Campaign Stats:
Contributions by country:
Contributions per day
left Y axis (blue bars): contributions per day; right Y axis (orange line): total amount raised
You can see the typical “s” curve that most crowdfunding campaigns go through with peaks when the campaign is launched and when it ends and not a lot happening mid campaign.
The other interesting feature is the boost the campaign got when Magic Lantern started to officially endorse AXIOM around Sept 30th and that triggered that we crossed the campaign goal just a few days later, around the time the end phase usually kicks into high gear. Statistically, most campaigns that raise about 2/3rds of their goal before the final few days reach their goal, but Magic Lantern and the press it generated likely allowed the end boost to surpass all four stretch goals.
A list of all contributions is available in anonymized form here.
Campaign Website Viewer Stats:
The dark side of crowd funding
We were quite surprised to see what kind of unintended side effects a big and successful campaign will create. We received countless emails, messages and comments offering us campaign clicks for money or organizing articles in big tech blogs about the campaign if we paid them, some even were as blatant as saying “give me 5$ and I will share your campaign on twitter”. Others sent us marketing mails about their software solutions or manufacturing shipping, distribution and promotion services that we would surely soon need after the campaign. The most memorable one was a service offering “cheapest production in China with top intellectual property protection”. Exactly what we need with Open Source and Fair Labor principles :)
What’s next?
We will start fulfilling perks like printing t-shirts, posters, and buttons, etc. that don’t depend on camera development. At the same time we will set up a feature/bug tracking system so we can better keep track of, store, and discuss ideas and feedback within the community to make the Beta really the result of what this community wants it to be. And of course the Beta development continues (as it did during the campaign). But now we are finally ready to place orders for the more expensive tools we need.
It’s gonna be one hell of a ride, and we will take you on it with us. Remember there will likely be bumps and difficulties but together we will get through them!
Project:
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14 Comments
Once again, a huge congrats.
Once again, a huge congrats. This is quite epic, the Axiom will be a game-changer in many areas that probably don't yet see it coming ;)
So, you finally added another
So, you finally added another batch for "AXIOM Beta: Super35/16mm" at 05:30 AM. :-)
Be aware that if you ever redo a crowdfunding with a full-frame sensor, I'm part of it! That said, I am surprised that the guys at Magic Lantern have not claimed that!
I need a full frame for a very special purpose (a handmade telescope that was designed long time ago for full frame, and my goal is to put the sensor without lens between the mirror and the sensor), but since I'm not rich, I cannot pay a few thousand euros today for an APS-C, and some other thousands euros for a full frame later. So I will buy your next full frame.
But I donated during this campaign, because I need the success of your Beta to be a client of the Gamma, or another. ;-)
I just keep my thousands of euros for the next full-size, and right now I keep my 5D3 with ML. ;-)
Congratulations for all that you do. We need an open camera, but not only for cinema.
Interesting!
Interesting!
Beautiful insights, thank you
Beautiful insights, thank you for sharing all this wealth of statistics openly with all of us!
Congratulations! I'm excited
Congratulations! I'm excited to be involved with all of this as it happens!
You said it! "It’s gonna be
You said it! "It’s gonna be one hell of a ride". You guys have done a great job and will certainly continue. Congratulations!!!
Hi all!
Hi all!
I am just one of the Austrian supporters and want to congratulate! :-)
Beside that I have a question: Could you add something like another stretch goal? ;-)
I would really love to see an active Nikon F-mount. :-)
I am jumping on the bandwagon
I am jumping on the bandwagon again and doing the 500 euro offer for a second camera. I downloaded the DNG still and I'm doubly impressed. I wish I had the money for a third camera.
With the Gamma campaign I will be ordering 3 cameras. Were can you get such a hackable cinema camera that can do 4:4:4. We need a campaign to produce a raid module (better but like the Atomos Shogun) that can exploit the 300 frames per second capabilities of the camera. I can dream, can't I?
I know the camera will be a glitch bitch at first but the final destination of full cinematic potential will come. This will be an amazing tool for green screen compositing. We can have it all, thanks to the Apertus Project.
Hi, I am happy for the
Hi, I am happy for the Apertus. As a ML user and contributor I totally understand what it means to the team and the followers. This is big and a defining moment for the open source movement. Good luck!
make a world best multi
make a world best multi-format camera,
congratulation,,,,
I think this is a great
I think this is a great success that means in a way that we -end users- are fed up with the manifacturers marketing constraints... For once in a lifetime we can get as much as the camera gives... God ! i was waiting for this, i was about to buy a C100 untill i saw this compaign so i said f*** the c100 right away... I'm concious that in the beginning the testing would be like having a 70-200mm zoom in the a**, but i'm sure the ML guys won't disappoint us. Long live the open source community hallelujah.
Still i'm interested to see how the recording unit for the Gamma camera will be, this is promising, it will depend on the success of the Beta camera. Companies like Atomos will be highly interested if they notice the majority of their customers Axion Beta users...
Good luck guys, we look forward.
Now remove all that external
Now remove all that external scripts that are included into this site (hint: I mean dataoctopus Google Inc. and Facebook Inc. and the other datasuckers).
You mean the social media
You mean the social media stuff in the sidebar right?
I saw some websites create javascript stuff that requires people to manually enable those widgets. Would that be an acceptable way?
This project is a great idea.
This project is a great idea. You may do a second bidding campaign for people who didn't know about your campaign. Open Source!
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