apertus° Logo | apertus° - open source cinema

apertus° Logo

Logo Pack

You can download apertus° and AXIOM logos, colour palette, official wallpapers and fonts from our apertus° multimedia Github Repository.


Name

apertus° is the word 'apertus' (beginning with a small letter 'a') followed by a degree symbol.

To make the '°' symbol when typing, you can use these methods:
* On PC - hold down the Alt key and on the numeric keypad on the right of the keyboard, type 0176, or Alt+ 248 When you release the Alt Key, a ° should be there.
* On Macs - option shift 8.


Tagline

open source cinema


... in lower case using font: Titillum.


Boilerplate

Home of FOSS, open hardware, professional digital cinema and imaging tools - apertus.org


Logos

apertus° Logo
apertus° Logo



apertus° Logo w Tagline
apertus° Logo With Tagline



apertus° Logo w Tagline w Slogan
apertus° Logo with Tagline with Slogan



Download

apertus° Logo PNG apertus° Logo With Tagline PNG apertus° Logo with Tagline with Slogan PNG

apertus° Logo with Tagline with Slogan EPS apertus° Logo with/without Tagline EPS


AXIOM Logo

AXIOM Logo Transparent


Download

AXIOM Logo PNG AXIOM Logo EPS AXIOM Logo AI


Official Wallpapers:


apertus° Standard Wallpaper 05 Download.


apertus° Standard Wallpaper 04 Download.


apertus° Standard Wallpaper 4b Download.



AXIOM Standard Wallpaper 01 Download.


AXIOM Standard Wallpaper 01b Download.


apertus° Colour Palette


Download CI PDF


Logo Colours

Letter Grey Dark:
CMYK: C: 32% Y: 27% M: 32% K: 0%
Hex Format: #B1ADA6
Accent Orange:
CMYK: C: 0% Y: 58% M: 70% K: 0%
Hex Format: #FA8756



Associated Colours

Standard Grey:
CMYK: C: 0% Y: 0% M: 0% K: 8%
Hex Format: #ebebeb
Standard Grey Light:
CMYK: C: 0% Y: 0% M: 0% K: 3%
Hex Format: #f8f8f8



Text Body Font Grey:
CMYK: C: 0% Y: 4% M: 9% K: 91%
Hex Format: #171615
Secondary Grey:
CMYK: C: 0% Y: 0% M: 0% K: 72%
Hex Format: #474747



OpenCine Colours

Lighter grey:
CMYK: C: 0% Y: 3% M: 6% K: 75%
Hex Format: #413F3D

Background dark grey:
CMYK: C: 0% Y: 3% M: 7% K: 76%
Hex Format: #3D3B39



Fonts

The logo uses the open typographic font: Titillium
...but in the open source spirit it was customized to form something similar but new.

Titillium is used for primary and sometimes secondary text.

Open Sans is used for secondary and tertiary text.


Meaning

  • The degree symbol represents a lens or an iris/aperture as seen from the front.
  • The degree symbol represents our world, with the apertus° community existing as an international community.
  • The degree symbol can be written in ASCII and is thus 1:1 transferable into code: apertus° - putting emphasis on the "source code" background of the project.
  • There is the term "degrees of freedom" (DOF) in mechanics
  • It can also be seen as the letter "o", standing for "open", "openness", "open source", "open source cinema" and collaboration.
  • The "o" is placed where a "TM" symbol (indicating patents/trademark protection/proprietary thinking) would normally reside. Instead of a conventional trademark symbol we utilise an "o" for Openness, which is the apertus° trademark in effect.

Logo History

When it became clear that apertus° needed a logo we thought it would be a good task to solve as a community. So, in February 2011, we started a forum-thread asking everyone to participate and put forward logo drafts, ideas and feedback. One year, 242 posts, and several hundred logo proposals later it became clear that endless discussions driven by taste and preferences meant that we were going in circles.


apertus° Logo History

So Nathan Clark offered to ask a friend of his, a logo designer, Pete Flanagan, to take a look at all the user contributed logo ideas and drafts. Together they analyzed every draft that had been posted and developed an idea for a "digested" logo proposal. Unlike a common digestion process, wherein everything just gets mixed together, Pete realized that the perfect common ground, best summarizing the ideas exhibited through our community logo proposals, was "Simplicity". A clean and clear form that sums up all the ideas/backgrounds/ideology/etc: A perfect circle.

The apertus° core team and wider community loved the designs and Pete's work became the apertus° logo.


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